Day 1: 22 March 2010

The Factual Side of MICE

It is without a doubt that current affairs do affect the MICE industry. As veterans, Nancy and Janet will be able to share some insights on the impact and the outcome of the recent happenings vis-à-vis the Corporate & Association market, as well as what the future holds for them.

Morning session:

• Definition of Meetings & Incentives

Afternoon session:

• Overview of the Global Market
• The impact of current affairs on the Corporate & Association market
• Potential of Corporate & Association Meetings
• Social responsibility
• Sustainability and the move towards green environment

Day 2: 23 March 2010

Diversity in Conferences – Corporate vs. Association

There have been huge strides in the MICE industry for the past few years. An in-depth understanding, as well as the employment of critical strategies are success factors in gaining a strong foothold in this industry. Focusing on the Conference component, let Nancy take you through the finer points of the Corporate and Association markets.

Morning session:

• Role of a PCO
• Creativity vs. Policy – The peculiarities of Corporate & Association conferences
• Employment of different bidding & execution strategies
• Technology and its Benefits

Afternoon session:

• Case Study
• Development of a Corporate Conference
• Ins & Outs of an Association Conference

One of the original architects of Ace:Daytons Advertising, Nancy is a pioneering member who has nurtured many Singaporean institutions. In 1994 she mooted Ace:Daytons Direct, an offshoot agency specialising in events management, conferences, conventions, exhibitions and promotions.

She is also the Vice President of Conventions at Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS).

As a leading Professional Conference Organiser (PCO) and respected veteran of the Conventions industry in Asia, Nancy brings with her more than 20 years of experience in managing regional and international congresses, exhibitions and corporate conferences, meetings and events.

As one of the key players in providing the full spectrum of PCO services; including medical conferences in Singapore, Nancy works with Singapore Exhibition and Convention Bureau (SECB) and local societies/associations in pitching for renowned Asian and World congresses; including medical congresses, to be hosted in Singapore.

As a trendsetter in the niche PCO industry, Nancy offers a fully-integrated platform at Ace:Daytons Direct. This includes online platform for conference & abstracts management, Customer Relationship Management (CRM) solutions, online exhibition booth bookings, buyer-and-seller matchmaking programme, and e-commerce facilities, to name a few.

Today Nancy continues to pursue higher excellence, by upgrading current resources and technologies for her growing clientele list.

Day 3: 24 March 2010

Wow Factors for Incentives Trips in Times of Difficulties

In an effort to reshape international financial conditions, governments across the world moved in to shore-up tottering global banks with multi-billion dollar bailouts. But, what have been the consequences and effects of all these actions on the corporate meetings market in 2010.

During the interactive case study presentation, Janet will take you through the lessons she learned during the global economic downturn caused by the American financial meltdown and the H1N1 pandemic and insights of the future role of destination management. Find out more about how to

• Manage the risk and remain competitive
• Create the wow factors for incentive trips in times of difficulties

Janet Tan-Collis is the Chief Executive of East West Executive Travelers, a renowned MICE company with offices in Singapore , Malaysia and China .

Bringing with her experiences gleaned from a career spanning nearly four decades, Janet's continued passion and expertise is well-known amongst those in the MICE industry.

Today, East-West has grown from a pioneer destination management company, to become a full service experiential solutions provider; specialised in meetings, incentives, conferences and events. The company also dedicates its expertise to the design of tailored activities packages for the high-end, discerning leisure and business traveler.

Janet has made numerous contributions to the industry, serving in senior positions with several organisations, including Vice President – SACEOS Meetings & Incentives, Member of the MDIS Tourism Advisory Committee, Member of the Republic Polytechnic School Advisory Committee – Hospitality, Member of the Tourism Advisory Council – Singapore Tourism Board and Board Member & Marketing Chair – Sentosa Development Corporation. Advocacy and contributing to training are other areas that Janet is passionate about – and she speaks, locally and internationally, on several industry platforms, as well as at tourism schools and institutions.

Janet has won several individual and company accolades over her career. These include the prestigious DOM Benedictine Working Mother of the Year Award in 1990, and the Travel Personality of the Year for Asia Pacific at the 1995 EIBTM Show in Geneva , Switzerland . The Company has received recognition at the M&C Asia Pacific Gold Awards (Best Destination Management Company), as well as the Excellent Service Award (jointly presented by the Singapore Tourist Promotion Board & the Singapore Productivity Standards Board) and several Travel Agency of the Year awards from the Singapore Tourism Board. Whilst fully committed to her work, Janet firmly believes in a work-life balance and spends much of her leisure time with her family, travelling and visiting different countries – activities which, she feels, add to the enrichment of her life through the many diverse and interesting experiences she encounters along the way.

Day 4: 25 March 2010

Organising Successful Exhibition in Asia

The exhibition industry has evolved over the years and its focus has shifted to Asia since the turn of the century. Edward will share his insights into the development and trends in the global exhibition industry and how he has successfully launched new events in countries like China, Pakistan and Thailand.

Benefits of attending:

• Get an update on the global exhibition industry
• How to develop projects using PEST analysis
• Find out how to do budgeting for exhibition

Mr Edward Liu, PBM is the Managing Director of Conference & Exhibition Management Services (CEMS) Pte Ltd, which is headquartered in Singapore. Currently, CEMS has offices in China, India, Pakistan, Singapore and Thailand where it organises some 10 - 15 exhibitions a year. CEMS is also active in Vietnam.

Dubbed by Singapore's Straits Times daily as "The Exhibition Man", Edward is the current President of the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS); and concurrently, the President of the Asian Federation of Exhibition & Convention Associations (AFECA).

In addition, Edward had served on the Board of Directors of the International Association of Exhibitions & Events (IAEE), based In Dallas, USA from 2002 to 2007. In recognition of his leadership in the global exhibition industry, the IAEE had bestowed the prestigious "Chairman's Award" on Edward at its Annual Meeting in San Diego in 2006.

Presently, Edward chairs the IAEE Asian Exhibition Council, which comprises some 45 captains of industry from Australia, China, India, Korea, Singapore Thailand and the USA.

Similarly, in appreciation of his advice and significant contribution to the Chinese exhibition industry, the China Council for the Promotion of International Trade (CCPIT) Headquarters had appointed Edward as an Advisor, Exhibition Industry, in 2004.

In the same year, Edward was also appointed by the Republic of Cote d'Ivoire (Ivory Coast) as its Honorary Consul in Singapore. In acknowledgement of his sterling services, the Ivorian Government has just decorated Edward with a "Chevalier (Knighthood) of National Order" by its Foreign Minister, Mr Youssouf Bakayoko on 7 March 2008, during his first official visit to Singapore.

Apart from being a frequent speaker at MICE conferences throughout the world, Edward is the principal instructor for the professional exhibition courses for SACEOS and IAEE in the Asia Pacific region.

Day 5: 26 March 2010

Critical Success Factors of Special Events

Good Events will support, enhance and give opportunities to recognition, networking, training, business development, display and introduce new products and processes and entertainment.

Understand how Chingay and The River Hong Bao Event gets more and more vibrant with higher government and community support every year.

Benefits of attending:

• Understand the characteristic of global events
• Learn to activate new events development
• Pick up the procedure to bid for new events
• Learn about the key factors that contribute to the success of special events
• Marketing the Events and how to attract sponsors to support the Events
• Effective BUDGETTING and control

Loong Koon joined the STB in 1988. Prior positions include Director, Asia; Director, Exhibitions and Conventions; and Director, Cruise. He set up the Emergency Planning division in developing plans and procedures to proactively deal with crises that affect the tourism industry. Presently he is STB’s Chief Assessor for all Tour Guides Examinations and will be the final arbiter of the Tour Guides in their practical presentations of Singapore’s Events, Attractions and Festivals.

Day 6: 27th March 2010

Forum & Networking Session